Who We Are.

Creative marketing solutions brought to you
by GBL Marketing Services

Created from need, grown to meet your desires.

GBL Marketing Services, a Group Benefits, Ltd. (GBL) company, was created based on the overwhelming need of our insurance agents over at GBL. We sat in the background and were confronted with horror stories of the countless hours and dimes wasted on marketing efforts to no avail.

We kept hearing that our agents spent more time explaining the industry than actually seeing even satisfactory results.

Thus, GBL Marketing Services began, specializing in insurance-based marketing. Our team has been thoroughly trained to understand the industry allowing our agents to fully utilize our resources. We produce quality marketing material including strategies, without wasting time trying to learn and understand the guidelines that come alongside insurance.

However, our team wasn’t born and bred in the insurance industry.

Each team member has sprouted from various backgrounds in the marketing field, including public relations and other communications fields. This creates opportunity to expand beyond the insurance industry and offer our skills as a full-service marketing firm at an affordable price to businesses and individuals alike. Our team collaborates to bring each unique business creative marketing solutions.


Meet the Team


Madison Denkinger

Copywriting Specialist

(515) 330-3061

Kate Dahm

Katie Dahm

Marketing Consultant

(515) 251-1581


Heather Haley

Heather Haley

Director of Corporate Projects
& Marketing

(515) 251-1597